[01] PROJECT:
TRAILBERG WOMEN’S LAUNCH

AI was used as a visualisation tool to prototype Trailberg Women's art direction, demonstrating how the collection could be styled and executed across studio and campaign environments. Garment design was outside the scope of this project.

Disciplines:
AI visual prototyping, Art direction, Styling direction.

Brief:
As Trailberg looks to engage a female audience, how can the brand bring “Empower Your Movements” to life through a distinct new visual identity?

Concept:
A visual identity built around movement as a form of empowerment. Capturing strength, control and confidence, Trailberg Women’s is positioned as a brand that moves with and adapts to the modern female athlete.

Art Direction:
The art direction focuses on wide-angle compositions with subtle distortion, capturing models in dynamic, athletic poses to create an immersive sense of movement - reflecting Trailberg Women’s “Empower Your Movements” ethos.

Colour palettes were carefully curated to enhance the vibrancy of the garments, introducing a fresh, youthful energy across the visuals.

[01] PROJECT:
TRAILBERG WOMEN’S LAUNCH

AI was used as a visualisation tool to prototype Trailberg Women's art direction, demonstrating how the collection could be styled and executed across studio and campaign environments. Garment design was outside the scope of this project.

AI VISUALSATION PROCESS:

VISUAL REFINEMENT:

[01] PROJECT:TRAILBERG WOMEN’S LAUNCH

AI was used as a visualisation tool to prototype Trailberg Women's art direction, demonstrating how the collection could be styled and executed across studio and campaign environments. Garment design was outside the scope of this project.

AI VISUALSATION PROCESS:

VISUAL REFINEMENT:

[01] PROJECT:
TRAILBERG WOMEN’S LAUNCH