TWIST
ON: THE MULTI-YOU
THE WALKWOMAN
MERRELL: LACE UP
THIS WAY UP
PERSONAL PROJECTS
ABOUT ME
[01] PROJECT:
TWIST
Brief set by London branding studio:
Land of Plenty
Disciplines:
Product design, Branding, Motion, 3D, Packaging design, Copywriting
Build a brand the planet loves.
Concept:
Plastic water bottles are one of the most damaging forms of plastic to the environment. Twist aims to reduce and spread awareness about the harms of plastic bottle waste to a Gen-Z & Millennial audience.
Twist is a water company that provides free, clean, filtered water to all major UK cities. The water fountains also serve as the brands campaign by putting a visual Twist on plastic bottle waste.
Additionally, a modular water bottle was designed to suit any use case, providing strong support for the campaign.
Deliverables:
- An innovative product
- 3D printed prototype
- Branding
- Packaging design
- Advertising campaign
- Motion piece