003 → The Walkwoman
Brief:
Reinvent a product’s identity to re-engage with a relevant consumer market.
Concept:
Rebranding “The Walkman” to “The Walkwoman”, I created a campaign for Sony to help them re-engage with a
Gen Z audience whilst pushing to change the gender pay gap issue. The campaign utilises music related words to push awareness about the gender pay gap and show Sony’s support.
I created a replica 3D model in Blender of Sony’s 2023 Walkman NW-A306 and used the model in my posters and motion pieces.
Deliverables:
- 3D renders of product
- Series of posters for an advertising campaign
- Packaging redesign
- Animation / motion piece