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ON: THE MULTI-YOU
THE WALKWOMAN
MERRELL: LACE UP
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[03] PROJECT:
THE WALKWOMAN
Firestarter competition brief 2024
[project Featured on Design by Women]
Disciplines:
3D, Branding, Advertising, Motion, Packaging design, Copywriting
Reinvent a product’s identity to re-engage with a relevant consumer market.
Concept:
Rebranding “The Walkman” to “The Walkwoman”, the campaign was initiated for Sony to help re-engage a Gen Z audience while also highlighting gender inequality in the music industry- specifically the gender pay gap. It uses music-related phrases and iconography to educate and raise awareness around this issue.
A replica 3D model of Sony’s 2023 Walkman NW-A306 was created in Blender and used as a creative asset within the campaign.
Deliverables:
- 3D renders of Walkman NW-A306
- Poster campaign
- Packaging design
- Animation
- Motion piece