D&AD PENCIL WINNER

[Watch case study with sound]

[02] PROJECT:
THE MULTI-YOU

D&AD bried set by sports apparel brand:
On

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Disciplines:
Branding, Advertising, Motion, Coding, Activations, Copywriting

Brief:
Whilst embracing the concept of “Feel nothing, to feel everything” how can On engage with a Gen Z audience?

Insight:
Swiss engineering is all about innovation, versatility, reliability, and precision-and no tool showcases these qualities better than the iconic Swiss Army knife, a true symbol of practicality and ingenuity Designed to perform seamlessly in a multitude of situations, it embodies what Swiss craftsmanship is all about. That's On's philosophy: crafting gear that moves with you, adapts to you, and performs for every version of you.

Concept:
The Multi You: A campaign that champions Gen Z's dynamic and fast-paced ives. showcasing multi-purpose apparel designed for a multi-faceted you Activated through outdoor digital advertising, interactive fitness event billboards, interactive motion window displays, and an in-store immersive experience.

Deliverables:
- Case study video
- Series of activations
- Advertising posters