001 → Twist
Product designCampaign
Live Brief
Brief:Build a brand the planet loves!
Concept:
Plastic water bottles are one of the most damaging forms of plastic to the environment. I created the brand Twist in aims to reduce and spread awareness about the harms of plastic bottle waste to a Gen-Z & Millennial audience.
Twist is a water company that provides free, clean, filtered water to all major UK cities. The water fountains also serve as the brands campaign by putting a visual Twist on plastic bottle waste.
Furthermore, I designed a modular water bottle perfect for any use case to support the campaign.
Deliverables:- An innovative product
- 3D printed prototype
- Packaging design
- Advertising campaign
- Motion piece