CURRENT ROLE:
TRAILBERG
Trailberg is a Manchester-based outdoor and activewear brand focused on movement, performance, and everyday exploration.
Disciplines:
Visual direction, Paid media, Apparel graphics, Retail graphics, CRM, Website graphics, Social graphics
role:
Junior Graphic Designer
overview:
As part of a small creative team, I create visual content across digital, retail, and event touchpoints for Trailberg. My work includes paid media campaigns, CRM assets, website graphics, retail displays, and in-store screens, helping to deliver a cohesive brand experience across every platform.
TRAILBERG X THERMORE LAUNCH EVENT:
Trailberg × Thermore launch event for Winter 2025, contributing to the event concept, ten-poster series, and on-site execution.
TRAILBERG X EXCEED T-SHIRT DESIGN:
Event T-shirt design for Trailberg × Exceed’s urban orienteering event in Glasgow, combining bold typography and topographic mapping to create a graphic take on wayfinding.
TRAILBERG X NALGENE BOTTLE DESIGN:
Custom topographic map design for the Trailberg × Nalgene bottle, produced and sold through Trailberg’s retail and online channels.
TRAILBERG SUMMIT SUIT:
Blog feature visual design for Ben Wright’s Everest ascent, using garment tech pack assets to create a collage-style visual language showcasing Trailberg’s Summit suit and its technical details.
TRAILBERG USP ICONS:
USP icons designed for use across web, paid media and CRM marketing.
TRAFFORD CENTER RETAIL STORE GRAPHICS + SIGNAGE:
Contributed to the design of Trailberg’s Trafford Centre store, developing graphics, vinyls, lightboxes and a launch T-shirt while supporting the overall visual direction and marketing.
2025 BLACK FRIDAY + CYBER MONDAY:
Visual direction and campaign rollout for Trailberg’s Black Friday and Cyber Monday sale, creating bold, high-impact assets across multiple formats.